DTPHX.org has several design flaws that hinder users from being able to access information on downtown Phoenix quickly and effectively. FiGS researched the possibilities in which this could be improved upon by canvasing users and walking through the websites workflow, outlining various goals and target audience needs. To keep costs down for a non-profit organization, it is proposed that the "bare bones" of the website remain as it is: colorful, exciting and engaging; but suggested re-organization of the information and interactive widgets would reach the intended user audiences as needed.
Date
November 15, 2019
My Role
UX / UI Design and Research
Redesign of DTPHX.org
Audience:
Find ways to display information in a way users can benefit quickly
Update website to look fresh and clean
Short term visitors (1 or 2-day fun or business tourists)
Future residents of downtown Phoenix
Potential businesses
Current residents of downtown
volunteers (homeless people, trees, etc)
Current businesses
Goals
Deliver balanced and up to date information to promote downtown Phoenix
Restructure the digital communication to reach users to easily inform DTPHX actions
Keep low Budget for non-profit
Align social media information to other digital communication to improve consistency
Explore ways to tailor and hierarchize information for different user needs
Persuade visitors and residents to follow good practices for volunteering
Facilitating potential collaborations or services that increase revenue for DTPHX
Mapping out and redistributing flow
Taking what we know of the current pages and remapping them to fit under the correct subjects to allow users to navigate directly to the information they are seeking
Landing Page Redesigned
The concept consists of incorporating DTPHX's color logo and enhancing the feeling of excitement and culture downtown without losing the information to the visual design aspects
Re-evaluation of Neighborhood mapping with interactive information
Using the original map already established on DTPHX.org, but updating it to be more interactive by utilizing hover to include short descriptions and cleaning up the buttons to be more dynamic
Re-Evaluation of events page and quick click-throughs
Giving users the advantage of searching for events by name, date and category, as well as keeping them on the same page without the need to toggle back and forth. The popup also allows users to see where the venues are located, if there is parking nearby and other similar events they may be interested in viewing
