Gaming + ideation

App Design

Overview

About the project

Company requested minimal reskins of popular mobile games, as well as a full ground-up build of a new game meant for mobile and consoles. Reskins required hand drawn elements, as well as brand color-matching to generic items. MiniPets, however, required a completely fresh storyboard, characterization, 3D modeling and writing of all technical documentation. During this time I managed all aspects of the game, from working with the storyboard writers, 3D artists and developers in obtaining technical requirements, HUD expectations and gaming world specifics.

Date
August 6, 2021
My Role
Graphic Design, Project Management

Requirements

  • Must feature branding mascot
  • Mini-game apps available for download on mobile devices
  • Show in-game features and user progression

Mini Game App Icons

Icons included branded mahjong and candy crush respectively

Mobile Game Reskins were to remain on-brand in colors while matching the gameplay for iOS and Android icons

Proposed in-house development game screens

Opening splash screen for users to login or create accounts. Additional proposed in-game screen for interactive goals, using product branded typography

Mockup Display of Game Home Screen

Daily Objectives Wireframe and Mockup