Research + ideation

Brand Identity

Overview

About the project

Mood Study for the phrase "Dreamy." Studies were conducted and tested with participants on how the word "dreamy' can be visually represented and its affects on the viewers. The study was conducted through research of scientific articles on color theory and the psychiatry behind their use. The design was then displayed and viewers were surveyed to determine if the mood of the piece had reached its objectives successfully.

Date
March 15, 2019
My Role
Graphic Designer / Graduate Student

Mood Design

  • Convey a mood that incites "Dreamy"
  • Find color palette that emotes the mood
  • Research psychology behind the mood
  • Use surveys to comprehend how well the design works
  • Create Poster to encompass research findings

Research

Sample of hand written notes

Final Product

Using the research discovery, as well as online surveys from various groups, the poster was created to give an imaginative 'floating' feeling

Dreamy